Focus yard Inflatable Boat on the "what" and not the "how" of a product or servic is a common mistak novic writer make. It is also a deadli mistak that can cost you sales. But how exactli do you creat benefit out of features? Easily!
0,
Hav you ever read a product brochur or Web page that sound someth like this?
Th Braun Multiquick Hand Blender offer a 200-watt motor, stainless steel shaft, five-blad chopper attachment, and aerat head.
How do you feel when you read that descript of the hand blender? It's not veri exciting, is it? The thought of a stainless steel shaft doesn't realli get your heart pump and instil the thought that you need on of these hand blenders. That' becaus the copi abov focus on the "what" of the product. Now read thi version:
Th Braun Multiquick Hand Blender ha a power motor enabl you to chop, whip, pure and blend with lightn speed. It stainless steel shaft hold up to year of us without bend or breaking. You'll creat delici meal with eas and be out of the kitchen in record time.
Th first exampl focus on the "what" of the product... the features. It simpli list the nut and bolt of what the physic product offers. However, the second copi exampl focus on the"how"of the product... the benefits. These benefit show the reader how thi product will make his/her life easier or better.
skip to main |
skip to sidebar
没有评论:
发表评论